We live in an information age. And not just basic info. We’re talking targeted, content-rich information. People are demanding. They want what they’re looking for now. Immediately. And they get it on their computers at work. Their tablets during lunch. Their smartphones while standing in line at the grocery store. So how can your brand compete in this over-saturated information age? According to an article released earlier this year in Marketing Tech Blog, video marketing is the answer.
Here are a couple highlights:
- 74% of all internet traffic in 2017 will be video
- 65% of video viewers watch more than ¾ of a video
- Using the word “video” in email subject lines boosts open rates 19%, CTR rates by 65% and reduces unsubscribes by 26%
So this begs the question: Do you have a YouTube channel for your brand? If you don’t, you need to get started. A basic User Channel or a Brand Channel are absolutely free. And a Custom Brand Channel is very affordable and gives you even more flexibility. Once you have one, the sky’s the limit. Your emails will have more power. Your website will generate more traction. And your message will reach more people.
Let’s face it, attention spans are short. People don’t read marketing materials like they used to. Call it edutainment. Call it branded content. Just be sure to call it yours.
*Video credit to Ian Marceca, Motion 3D Content Specialist at The Partnership.