Look around. How many people do you see reading a newspaper? Now how many do you see reading something on their smartphone, tablet or computer? The fact is people are moving more and more toward digital. So it may be time to adjust your marketing strategy, as well. When you decide to make the shift, here are a few things to keep in mind:

TPI_BlogWebsitePost_TransformingYourStrategy_640x300Newspapers and Magazines

  • While there are still print editions out there, people flock to their websites – and those sites sell advertising space.
  • Web banners come in a wide array of sizes and can be static, animated or interactive, allowing you to engage your audience in a way print ads can never do.
  • Banner ads enable you to get data, such as number of impressions or clicks.
  • Through web analytics, you can observe and track how much web traffic you’re receiving through these channels.

Direct Mail

  • Email and eNewsletters give you the ability to target specific audiences and track open rates and clicks.
  • You can experiment with the days and times your marketing materials are sent and gauge what works best for your brand.

Broadcast Media

  • Television commercials are expensive and nearly impossible to track.
  • Social media allows for video, is cost effective and can be instantly tracked.
  • Often times, you will not be charged until your video has been viewed for at least 3 seconds on Facebook and even up to 30 seconds on YouTube.

As you can see, it’s really not too difficult to shift to a digital marketing strategy from a traditional one. And in many cases, you’ll end up saving time and money while directly reaching your target audience.


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Marketing to millennials

It’s no secret that millennials are a tough market to reach. Traditional advertising methods simply don’t work as well with this digitally savvy, multitasking generation. But if you understand how they consume information, you’ll find the key to their hearts. And wallets.

Digital Word of Mouth

Millennials grew up with the Internet and do a majority of their research online. They frequent review sites like Yelp, TripAdvisor and Google Reviews. So claim and optimize your profile on these sites. Encourage your customers to write positive reviews. And be sure to respond to these reviews – both the good and the bad – to show quality customer service. As well, be sure to include a testimonial page on your website where you can post positive reviews and provide another place for millennials to conduct more research.

Social Media

It seem as if millennials are addicted to social media. It’s an important communication tool for them. Tweet out a newly discovered lunch spot. Post a comment about those cool new shoes. Share a photo of that adorable puppy in the park. So why not be there, too? By keeping an active social media presence, you stand a better chance in being mentioned in some of these conversations. Plus, you’ll have the opportunity to engage in conversations – from thanking someone for the shout out to responding to a negative comment. The point is, if you’re active, millennials will notice.

Online Shopping

When it comes to making online purchases, millennials are very comfortable browsing and buying things online. So be sure your website showcases your products with lots of photos taken from a variety of angles and thorough product descriptions. And pay attention to the user experience. If your site is hard to navigate, millennials will bounce to a competitor’s site in an instant.

Once you realize how millennials get information, it’s easy to find ways to reach, and engage them. Although the tactics you use are new, the oldest rule of sales still prevails: make a friend.

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