website design

In many instances, your website is the first experience a potential customer will have with your brand. It’s vital that it represents your company’s brand properly – in how it looks, what it says and how easy it is to use. When it’s time to create your website, or revamp your current site, keep the following in mind:

Be sure to:

  • Pay attention to the overall experience
    • Ensure the design is cohesive and unified from page to page
    • Keep navigation simple and clear
    • Enhance your SEO to make your site easier to find for organic search
  • Boost security – especially if you are selling products or collecting sensitive information
  • Be responsive – with well over half of all web traffic being conducted on mobile devices, it is critical to have a website that automatically adapts to these devices
  • Put analytics in place so you can track your site’s performance and make adjustments as necessary

Be sure not to:

  • Incorporate multiple videos that autoplay, especially if they’re personal or sensitive
  • Stray from your brand standards
  • Be too wordy or over-explain your products
  • Muddy the message by being too obvious with keywords or SEO strategies
  • Clutter the page with too many images

By following these tips, your website will be well on its way to outclassing the competition and engaging your customer. Of course, there are many more things companies do to their websites to stay ahead of the curve. Join us on Facebook and Twitter and share your thoughts.

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