In many instances, your website is the first experience a potential customer will have with your brand. It’s vital that it represents your company’s brand properly – in how it looks, what it says and how easy it is to use. When it’s time to create your website, or revamp your current site, keep the following in mind:
Be sure to:
- Pay attention to the overall experience
- Ensure the design is cohesive and unified from page to page
- Keep navigation simple and clear
- Enhance your SEO to make your site easier to find for organic search
- Boost security – especially if you are selling products or collecting sensitive information
- Be responsive – with well over half of all web traffic being conducted on mobile devices, it is critical to have a website that automatically adapts to these devices
- Put analytics in place so you can track your site’s performance and make adjustments as necessary
Be sure not to:
- Incorporate multiple videos that autoplay, especially if they’re personal or sensitive
- Stray from your brand standards
- Be too wordy or over-explain your products
- Muddy the message by being too obvious with keywords or SEO strategies
- Clutter the page with too many images
By following these tips, your website will be well on its way to outclassing the competition and engaging your customer. Of course, there are many more things companies do to their websites to stay ahead of the curve. Join us on Facebook and Twitter and share your thoughts.
When it comes to your marketing dollars, you need to ensure every penny is being put to use in the most efficient, effective way. Yet many companies are making strategic, creative and media buying decisions on their own with out the help of unbiased, seasoned experts. And they’re missing out on many opportunities to spread their message because of it.
To ask your internal teams to become experts in social media, traditional advertising, email marketing and digital marketing is, quite frankly, an unrealistic expectation. By simply outsourcing those needs to experts outside your walls, you’re not only harnessing the collective knowledge of skilled professionals, you’re freeing up the time of your internal teams to focus on other pressing matters.
Outsourcing your marketing efforts will benefit your business in three major categories:
- It is expensive to employ professionals with expertise in the various marketing categories
- By outsourcing your marketing needs to an agency, you’re able to bundle your marketing dollars and efforts while gaining the expertise of specialists in each marketing channel
- Outside experts have the tools and experience to properly identify
- Who’s engaging with your brand
- What content is getting traction
- What the best medium may be (Social media? Email marketing? Television? Something else?)
- How your target is consuming information (Desktop or mobile? Print or broadcast?)
- You do not have to spend the money or time to purchase social listening tools and provide the training on them to identify what people are saying about your brand
- Agencies have entire teams specially trained to concept, develop and execute compelling marketing materials
- You have an entire team of researchers, creatives, media buyers, account executives and project managers with specific expertise at your fingertips
Very few brands have the capacity to have all these experts on staff and in house. But when you engage with an agency partner, you’ll have all that and more.
What do you think? Have you experienced the benefits of using an agency? Do you think your brand is too small to have one? Join the conversation on Facebook and Twitter and share your thoughts.