With inbound marketing.
In simple terms, inbound marketing activities bring customers into your website – blogs, podcasts, social media, videos, SEO and other content marketing efforts. So how is the content on your inbound marketing different than what’s on you website? Let’s look at a blog verses a website.
- Content is updated frequently and is conversational in manner and tone
- The content can link to a conversation within the blog or on social media
- The content is topical and less static
- It’s a way for customers to get answers, stay informed and stay connected to your brand
- Content is static and does not change often
- The manner is less conversational and more business focused yet the tone stays conversational
- Content is organized by hierarchy rather than date
- Communication is based around your business, products and services
The key is to invest in inbound marketing efforts that not only capture the attention of your audience, but invites them to engage with your brand. When you do that, you’ll see a boost in your website traffic.