advertisingWhat’s the best way to advertise your brand? Maybe you should go the tried and true traditional route with print ads, television spots and billboards. Then again, this digital revolution of websites, banner ads and mobile apps seems like a viable choice. But let’s not forget about all the social media options out there. Confused yet? Relax. Here are a couple things to keep in mind when determining the best advertising channels for your brand.

Targeting

When it comes to targeting a specific audience, you definitely want to look at your digital options. Digital advertising allows you to deliver your message to the exact person you’re trying to attract at the exact moment they’re ready to receive the message. If you know precisely who you’re trying to reach, digital is a fantastic place to start.

Awareness

If brand awareness is your goal, then you need your brand to be seen. A lot. Social media is a great way to get your name out there to a very large pool of people. The numbers are astounding: 157M Facebook users, 75M Instagram users, 65M Twitter users, and 47M Pinterest users. Yes, that’s a lot of people. And here’s the cool thing: they share things they like with their networks. The next thing they share could be your brand. Add in some print ads and television spots and you’re talking to your target audience in the places they’re spending their time.

Local

In some cases, geo-targeting is the way to go. Newspapers and magazines are excellent mediums to reach people in a certain geographic location. So are digital and social advertising. All can be focused to certain regions, cities, and sometimes even zip codes.

While there is no magic bullet that works for all brands, these guidelines should help you reach your target audience more effectively. Over time, you’ll figure out what performs best and you can further focus your advertising efforts.

Share Button

Marketing to millennials

It’s no secret that millennials are a tough market to reach. Traditional advertising methods simply don’t work as well with this digitally savvy, multitasking generation. But if you understand how they consume information, you’ll find the key to their hearts. And wallets.

Digital Word of Mouth

Millennials grew up with the Internet and do a majority of their research online. They frequent review sites like Yelp, TripAdvisor and Google Reviews. So claim and optimize your profile on these sites. Encourage your customers to write positive reviews. And be sure to respond to these reviews – both the good and the bad – to show quality customer service. As well, be sure to include a testimonial page on your website where you can post positive reviews and provide another place for millennials to conduct more research.

Social Media

It seem as if millennials are addicted to social media. It’s an important communication tool for them. Tweet out a newly discovered lunch spot. Post a comment about those cool new shoes. Share a photo of that adorable puppy in the park. So why not be there, too? By keeping an active social media presence, you stand a better chance in being mentioned in some of these conversations. Plus, you’ll have the opportunity to engage in conversations – from thanking someone for the shout out to responding to a negative comment. The point is, if you’re active, millennials will notice.

Online Shopping

When it comes to making online purchases, millennials are very comfortable browsing and buying things online. So be sure your website showcases your products with lots of photos taken from a variety of angles and thorough product descriptions. And pay attention to the user experience. If your site is hard to navigate, millennials will bounce to a competitor’s site in an instant.

Once you realize how millennials get information, it’s easy to find ways to reach, and engage them. Although the tactics you use are new, the oldest rule of sales still prevails: make a friend.

Share Button

Atlanta Advertising AgencyWhen it comes to your marketing dollars, you need to ensure every penny is being put to use in the most efficient, effective way. Yet many companies are making strategic, creative and media buying decisions on their own with out the help of unbiased, seasoned experts. And they’re missing out on many opportunities to spread their message because of it.

To ask your internal teams to become experts in social media, traditional advertising, email marketing and digital marketing is, quite frankly, an unrealistic expectation. By simply outsourcing those needs to experts outside your walls, you’re not only harnessing the collective knowledge of skilled professionals, you’re freeing up the time of your internal teams to focus on other pressing matters.

Outsourcing your marketing efforts will benefit your business in three major categories:

Budget

  • It is expensive to employ professionals with expertise in the various marketing categories
  • By outsourcing your marketing needs to an agency, you’re able to bundle your marketing dollars and efforts while gaining the expertise of specialists in each marketing channel

Tools

  • Outside experts have the tools and experience to properly identify
    • Who’s engaging with your brand
    • What content is getting traction
    • What the best medium may be (Social media? Email marketing? Television? Something else?)
    • How your target is consuming information (Desktop or mobile? Print or broadcast?)
  • You do not have to spend the money or time to purchase social listening tools and provide the training on them to identify what people are saying about your brand

Creative

  • Agencies have entire teams specially trained to concept, develop and execute compelling marketing materials
  • You have an entire team of researchers, creatives, media buyers, account executives and project managers with specific expertise at your fingertips

Very few brands have the capacity to have all these experts on staff and in house. But when you engage with an agency partner, you’ll have all that and more.

What do you think? Have you experienced the benefits of using an agency? Do you think your brand is too small to have one? Join the conversation on Facebook and Twitter and share your thoughts.

 

Share Button

social media marketing

To simply say your brand needs a presence on social media would be about the biggest understatement one could ever make. It is vital that you not only have a presence on social media, but that you know how to properly navigate the various social channels out there. And there’s only one proven way to do that: get a social media expert. Here are three reasons you need to do just that:

1. Time

  • Do you have time to develop a content calendar with content optimized for each social network? Do you even know what that means or how to do it? A social media expert does.
  • Do you understand the optimal times to publish content across social networks? Understanding exactly when these optimal times are ensures the highest customer reach and engagement.
  • Taking the time to complete and analyze reporting so you gain a strong understanding of:
    • Content performance across social networks
    • What’s driving clicks to your website
    • Your audience
    • Industry trends and conversations that will inform future content development
    • Industry influencers in which you can develop a content sharing relationship with

2. Expertise

  • A social media expert knows how to optimize your content for each social network. They know the secrets and tricks to posting to each network. They know the content and type of language that performs best. And they have the resources and time to stay on top of the trends and constant changes social networks make like:
    • Instagram post links are not clickable.
    • Twitter only allows 140 characters, yet Direct Messages can exceed the 140 character count
    • The SEO value of a Google+ post
    • The longevity of Pinterest content

3. Brand Awareness

  • Once your brand has mastered the Time and Expertise criteria, awareness and website traffic will greatly improve as a result. You’ll find your investment in getting the right experts to be well worth it.

What do you think? How is your social media team making an impact for your brand? Join the conversation on Facebook and Twitter.

Share Button

Your Facebook is posting, the tweets are flying and your videos are streaming. But what are you getting out of them? How are they performing? Are your impressions up? How should you tweak your social marketing efforts to engage more people? If you’re analyzing your social media, you know the answers to all these questions. If you’re not, you’re probably missing out on many opportunities.

When it comes to marketing, there is no magic bullet – especially when it comes to social media. But when you incorporate analytics, you can:

  • Better understand your target audience and demographic information like gender, age groups, where they reside and more.
  • Track engagement to determine the type of content that is resonating and performing well with your audience.
  • Adjust your content strategy to create more impressions for your brand.

marketing analyticsSo how do you do this? One easy and effective tool is Google Analytics. With just a few clicks, you can see what ads and social networks are driving the most traffic to your website. You can also track your bounce rate to determine if your landing page is truly supporting your social content and advertising.

But let’s not forget the power of people. Chances are good that your brand has dozens, if not hundreds, of brand advocates and industry thought leaders. Reach out to them. Start engaging. Grow a social media relationship with them. Let their trusted voice tout your brand’s virtues.

By simply analyzing your social media content, you’re giving yourself a leg-up on your competition. This real-time information not only enables you to adjust your current content, but also gives you the ability to optimize your future content in a meaningful, effective way to gain more impressions.

And that’s the goal, after all.

Share Button