Look around. How many people do you see reading a newspaper? Now how many do you see reading something on their smartphone, tablet or computer? The fact is people are moving more and more toward digital. So it may be time to adjust your marketing strategy, as well. When you decide to make the shift, here are a few things to keep in mind:

TPI_BlogWebsitePost_TransformingYourStrategy_640x300Newspapers and Magazines

  • While there are still print editions out there, people flock to their websites – and those sites sell advertising space.
  • Web banners come in a wide array of sizes and can be static, animated or interactive, allowing you to engage your audience in a way print ads can never do.
  • Banner ads enable you to get data, such as number of impressions or clicks.
  • Through web analytics, you can observe and track how much web traffic you’re receiving through these channels.

Direct Mail

  • Email and eNewsletters give you the ability to target specific audiences and track open rates and clicks.
  • You can experiment with the days and times your marketing materials are sent and gauge what works best for your brand.

Broadcast Media

  • Television commercials are expensive and nearly impossible to track.
  • Social media allows for video, is cost effective and can be instantly tracked.
  • Often times, you will not be charged until your video has been viewed for at least 3 seconds on Facebook and even up to 30 seconds on YouTube.

As you can see, it’s really not too difficult to shift to a digital marketing strategy from a traditional one. And in many cases, you’ll end up saving time and money while directly reaching your target audience.


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